Grant Cardone is not just another name in the business world; he is a living testament to what determination, hard work, and the “Whatever It Takes” mentality can do. As of 2024, his net worth is estimated to be over $600 million, and it continues to grow with every passing year. From being a drug addict to building an empire that includes real estate, sales training, and motivational speaking, Cardone has built a fortune that has influenced millions across the world. So, if you’re curious about how Grant Cardone built his wealth, you’ve come to the right place.
Early Life and Beginnings
Grant Cardone was born on March 21, 1958, in Lake Charles, Louisiana. He was raised in a working-class family and was one of five children. His father passed away when he was just ten years old, which deeply affected Grant. But instead of being discouraged by his father’s death, he used it as fuel to propel him toward success. As a teenager, Cardone struggled with substance abuse, a battle that he eventually overcame by going through rehab at the age of 25.
In his early twenties, Grant attended McNeese State University and graduated with a degree in Accounting. But instead of following the conventional career path that his degree suggested, Cardone ventured into the world of sales. He began working for a sales training company, where he would later develop his skills that would lead him to success in real estate and beyond.
How Did Grant Cardone Build His Net Worth?
Grant Cardone’s net worth didn’t come overnight; it was a result of years of hard work, smart investments, and leveraging his skills in sales and marketing. Let’s break down the primary sources that have contributed to his massive fortune.
1. Real Estate Investments
One of the main drivers of Cardone’s wealth is his real estate empire. Through his company, Cardone Capital, he has acquired billions of dollars in real estate assets. His portfolio includes thousands of residential units across the United States, particularly focusing on multifamily properties. His investments started with small residential units but grew exponentially as he leveraged debt and other investors’ capital to scale up.
By 2021, Cardone Capital had raised over $500 million in funds to buy properties, and this figure is only growing as he continues to acquire more properties. Grant’s real estate investments are widely regarded as one of his most successful ventures, contributing significantly to his growing net worth.
2. Cardone Training Technologies
Another significant part of Cardone’s fortune comes from his training business. Cardone Training Technologies offers sales training courses to individuals and organizations alike. The company has been instrumental in educating salespeople across industries, particularly in the automotive sector. His online training programs and live seminars attract thousands of students every year, generating millions in revenue.
3. Best-Selling Books and Speaking Engagements
Grant Cardone is also an accomplished author and public speaker. His books, particularly “The 10X Rule” and “Sell or Be Sold,” have become best-sellers, helping countless individuals achieve success in business and life. Additionally, Grant frequently gives talks at seminars and conferences, where he shares his expertise on entrepreneurship, sales, and success.
4. Social Media and Personal Branding
Cardone’s social media presence has played a huge role in expanding his brand and increasing his wealth. With millions of followers on Instagram, YouTube, and Twitter, he has built an engaged audience that tunes in for his motivational content and business advice. This social media influence has not only increased his net worth but has also opened doors to new business ventures and partnerships.
Grant Cardone Net Worth by Age
As of 2024, Grant Cardone is 66 years old. His wealth has grown exponentially over the past few decades, especially after he fully embraced the principles of sales training, real estate investment, and leveraging social media. Here’s a look at how his net worth has evolved by age:
- Age 30: Early career in sales, starting to save for real estate investments.
- Age 40: Began expanding his real estate portfolio and started writing books.
- Age 50: Cardone Capital established, growing his real estate empire.
- Age 60: Continued real estate growth, becoming a renowned motivational speaker and author.
- Age 66 (2024): Net worth estimated at over $600 million, with significant holdings in real estate, training, and other investments.
Grant Cardone’s Assets: What Makes Up His Fortune?
Grant’s net worth is not solely composed of cash or stocks; rather, it’s a diverse mix of assets. Let’s take a closer look at some of the key assets contributing to his wealth.
1. Real Estate Holdings
Cardone’s real estate portfolio is valued at over $2.7 billion, including thousands of apartment units across the United States. His investments focus on multi-family properties, which provide a steady income stream and substantial long-term value. These properties are located in major markets such as Florida, Texas, and Arizona.
2. Malibu Mansion
In 2022, Grant made headlines when he purchased a luxurious $40 million mansion in Malibu. The 9,500-square-foot home sits on Carbon Beach, known for its stunning views and proximity to Hollywood elites. The property had been listed for $50 million, but Grant was able to secure it at a bargain price. This purchase further solidifies his image as a savvy investor with an eye for valuable assets.
3. Books and Merchandise
Aside from his real estate holdings, Grant Cardone‘s books, courses, and merchandise continue to bring in a significant amount of revenue. His books, which include “Be Obsessed or Be Average” and “The 10X Rule,” have sold millions of copies worldwide. Additionally, his branded merchandise and online sales programs contribute to his growing wealth.
4. Cardone University
Cardone University, which offers sales and business training courses, is another lucrative source of income for Grant. The company boasts over 200,000 active users and continues to grow as more businesses and individuals seek out his expertise in sales and entrepreneurship.
Grant Cardone Net Worth 2024: A Glimpse into the Future

Grant’s net worth continues to rise as he expands his business empire and invests in new ventures. The combination of real estate, online courses, public speaking, and social media influence has ensured that Grant Cardone remains a powerful figure in the world of entrepreneurship. His growth trajectory suggests that his net worth could easily exceed $1 billion in the coming years.
FAQs About Grant Cardone’s Net Worth
How did Grant Cardone make his money?
Grant made his money through real estate investments, sales training, motivational speaking, and authoring best-selling books. His real estate company, Cardone Capital, is one of the largest sources of his wealth.
What is Grant Cardone’s net worth in 2024?
As of 2024, Grant Cardone’s net worth is estimated at over $600 million. This includes assets from real estate, sales training, books, and other business ventures.
How much does Grant Cardone earn from Cardone University?
While exact figures are not publicly available, Cardone University has over 200,000 active users, with each subscription costing $1,497 annually. This provides Grant with a significant source of income.
What is Cardone Capital?
Cardone Capital is Grant Cardone’s real estate investment firm, focusing on multifamily properties across the United States. The firm has raised millions of dollars to acquire high-value apartment complexes.
Conclusion: Grant Cardone’s Legacy of Success
Grant Cardone’s journey from a troubled youth to a millionaire entrepreneur is one of grit, resilience, and unwavering determination. His $600 million net worth is a reflection of his ability to capitalize on opportunities in real estate, sales training, and personal branding. As he continues to grow his empire, there’s little doubt that Grant’s influence will only expand in the years to come.